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Global Advertising Spend
Courtesy Nielsen Global AdView Pulse Q1 2012
Column Five for The Economist-Nielsen
Data Visualization Challenge
Data Visualization Challenge
Based mainly on published rate cards (net figures are used
where available). Additional data sources for the Nielsen Global
AdView Pulse report include: admanGo, Arce Media, IBOPE, Media
Services, Mediamonitor, Nihon Daily Tsushinsha, PARC, and Yacast.
where available). Additional data sources for the Nielsen Global
AdView Pulse report include: admanGo, Arce Media, IBOPE, Media
Services, Mediamonitor, Nihon Daily Tsushinsha, PARC, and Yacast.
Source: Nielsen Global AdView Pulse Q1 2012
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GLOBAL AD SPEND
Courtesy Nielsen Global
AdView Pulse Q1 2012
AdView Pulse Q1 2012
World
Sector
Change % and Share
North America
Canada
Mexico
USA
Total Change %
@Q1 2012 vs. Q1
2011
@Q1 2012 vs. Q1
2011
Latin America
Argentina
Brazil
Total Change %
@Q1 2012 vs. Q1
2011
@Q1 2012 vs. Q1
2011
Asia Pacific
Australia
China
Hong Kong
Indonesia
Japan
Malaysia
New Zealand
Philippines
Singapore
South Korea
Taiwan
Thailand
Total Change %
@Q1 2012 vs. Q1
2011
@Q1 2012 vs. Q1
2011
Europe
Croatia
France
Germany
Greece
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Switzerland
UK
Total Change %
@Q1 2012 vs. Q1
2011
@Q1 2012 vs. Q1
2011
Middle East
& Africa
& Africa
Egypt
Kuwait
Lebanon
Saudi Arabia
South Africa
Turkey
UAE
Total Change %
@Q1 2012 vs. Q1
2011
@Q1 2012 vs. Q1
2011
Share of Spend @ Q1 2012 by Sector
Automotive
CLOTHING & ACCESSORIES
DISTRIBUTION CHANNELS
Durables
Entertainment
Financial
FMCG
Healthcare
INDUSTRY & SERVICES
Media
Telecommunications
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Change % @ Q1 2012 vs. Q1 2011 by Media
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Share of Spend @ Q1 2012