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Global Advertising Spend
 
Courtesy Nielsen Global AdView Pulse Q1 2012
Column Five for The Economist-Nielsen
Data Visualization Challenge
Based mainly on published rate cards (net figures are used
where available). Additional data sources for the Nielsen Global
AdView Pulse report include: admanGo, Arce Media, IBOPE, Media
Services, Mediamonitor, Nihon Daily Tsushinsha, PARC, and Yacast.
Designed by Column Five Media
Source: Nielsen Global AdView Pulse Q1 2012
 
 
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GLOBAL AD SPEND
Courtesy Nielsen Global
AdView Pulse Q1 2012
 
 
Share of Spend @ Q1 2012 by Sector
Automotive
CLOTHING & ACCESSORIES
DISTRIBUTION CHANNELS
Durables
Entertainment
Financial
FMCG
Healthcare
INDUSTRY & SERVICES
Media
Telecommunications
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0.0 10 20 30 40 50 -40 -30 -20 -10 3.1 TOTAL N/A N/A
Change % @ Q1 2012 vs. Q1 2011 by Media
 
 
 
 
 
 
 
 
 
 
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Share of Spend @ Q1 2012